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Each tracked prompt has its own analytics page. To open it, click the prompt on the Tracking tab. To open the page for a paused prompt, click the view icon on the Paused tab. The breadcrumb shows Prompts and the prompt name. Suggested prompts do not have an analytics page because AXP does not run them.

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Filters

  • Date range: The default range is the last 7 days. You can select a range of up to 90 days.
  • Platform: The default is all platforms. Select one platform to show only its responses.
Changes from the previous period compare the selected range with the period of the same length just before it.

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Sections

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Prompt responses table

Each row is one response from one platform. You can search, filter, and sort the table:
  • Search the text of the responses for a word or phrase.
  • Use Filter sources to show the responses that cite a domain. Use Filter mentions to show the responses that mention a brand.
  • Sort the responses by date or by platform.
A response can show that AXP did not analyze it yet. This is different from a response that does not mention your brand.

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AI response

To open a response, click the view icon in the Actions column. The Prompt response view shows exactly what the platform said and what it cited. Its header shows the platform, the date and time, and the location.
  • The full response. The view shows the prompt and the response as a chat. AXP tags each brand where the response mentions it. A source chip shows after each passage that cites a URL.
  • Brands mentioned. The brands that the response mentions. Your brand is first and has the label (You). The list contains every brand that the response mentions, not only the competitors in your Brand Profile. This shows you which brands win the response. For each brand, the panel shows if the response mentions it, its position, its sentiment, and if the response cites its domain.
  • Sources. The URLs that the platform cited, with their titles. Click a source to open it.
If the platform did not answer the prompt, the response view shows a message in place of the response text. You cannot move to the responses of a different prompt from the response view. Close the view. Then open the other prompt.
A response can have no citations. This happens when the AI answers from its own knowledge and does not search the web. The response is still valid.

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Next steps

Sources

See the domains and URLs that AI assistants cite for this prompt.

Metrics and fields

See what each metric and field means.
Last modified on October 27, 2026