Filters
- Date range: The default range is the last 30 days.
- Filter agent: Show the data for all platforms or for one platform.
Headline metrics
Five cards show the main metrics. Each card shows the value for the date range, the value for the previous period of the same length, and the change.
For definitions, refer to the metrics and fields reference.
Visibility over time
A chart shows your brand and your tracked competitors over the date range. Select a metric to change the chart:- Visibility
- Share of voice
- Position
- Citation rate
- Sentiment
Top performing brands
A table under the chart shows how the top brands perform in the responses to your prompts. Each row shows visibility, share of voice, position, citations, citation rate, and sentiment, with the change from the previous period.Brand leaderboard
The leaderboard ranks brands against each other. Each row shows the mentions, citations, average position, citation rate, and average sentiment of the brand. Select the metric for the ranking:
AXP ranks all brands before it shows the top of the list. So a brand with few mentions can still lead the leaderboard for position.
Head-to-head
Compare your brand with one competitor at a time. Select a different competitor to change the comparison. The table compares share of voice, AI visibility, citations, sentiment, and average position. Sentiment shows as a label: Positive, Neutral, or Negative.Brand insights
Brand insights shows your performance by topic, so you can see where you are strong or weak.- Each topic row shows its share of voice and position.
- Expand a topic to see its prompts. Each prompt row shows its mentions, citations, share of voice, and position. Click a prompt to open its analytics.
- A topic shows up to 20 prompts, with the most mentioned prompts first. Click See more to open the prompt list, filtered to that topic.
- Click the view icon on a topic to open the prompt list, filtered to that topic.
- You can search the table. You can also download it.
Charts
Every chart on this page has these controls:- Point to the info icon to see what the chart measures.
- Point to a legend item to show its line clearly. The other lines become dim.
- Download the chart as a PNG image.
Next steps
Track prompts
Add prompts for the topics where your brand is weak.
Metrics and fields
See what each metric and field means.