What changed
X has narrowed free API access for publishers over several years and has now removed it completely.
Every post published to X through the API now costs $0.20, billed by X.
What we recommend: manual sharing
For most publishers, the simplest answer is to post to X yourself, through the X app or website, with your article link and a short caption. At the volumes we see most teams publishing at, this takes a few minutes a day and it keeps you out of X’s pricing entirely. It’s the guidance we’re giving every publisher on the platform.Sharing manually doesn’t change how your links look on X. Posts still carry their
twitter_title, twitter_description, and twitter_image fields, so preview cards render exactly as before.If your volume makes manual sharing impractical
Some teams post to X often enough that doing it by hand adds real work. For them we’re building a Bring Your Own Key (BYOK) option. With BYOK you connect your own X API key to Publive, and automated Distribute to X works as it did before. X bills you directly at $0.20 per post. That cost sits between you and X, and doesn’t pass through Publive.BYOK is still in development and we haven’t set a general availability date. If it matters to your team, tell your CSM. We can prioritise the build for your account and share timelines.